Audience research

Age: this in audience research means that something you are producing or pitching would appeal to an audience of a particular age being young or old depends on what sort of product is being sold. There are multiple ways to sort an age by audience for example in a questionnaire it would be something like 13-18 or a descriptive way of sorting a target audience would be Teenager, young adult, middle aged, senior citizen.

Gender: In this content of audience research company's would focus on a certain gender and produce products that would appeal more to that gender so it could be things such as clothes or sports wear for a certain gender.

Socioeconomic grouping: This is a way of sorting a target audience by class such a lower, middle , higher or working class and the higher the class the higher pay they receive. It also,by class, relates to what they earn and from that they get put into that socioeconomic grouping.

Life style: this type of audience research is the way people work at home and how they live and people research this to see what products would help them with their lifestyle and from this they get their target audience.

Location: this where company's focus on an audience regionally, nationality or as a community and by observing this type of target audience you can get the regional identity.

audience figures

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