Audience research

Age: this in audience research means that something you are producing or pitching would appeal to an audience of a particular age being young or old depends on what sort of product is being sold. There are multiple ways to sort an age by audience for example in a questionnaire it would be something like 13-18 or a descriptive way of sorting a target audience would be Teenager, young adult, middle aged, senior citizen.

Gender: In this content of audience research company's would focus on a certain gender and produce products that would appeal more to that gender so it could be things such as clothes or sports wear for a certain gender.

Socioeconomic grouping: This is a way of sorting a target audience by class such a lower, middle , higher or working class and the higher the class the higher pay they receive. It also,by class, relates to what they earn and from that they get put into that socioeconomic grouping.

Life style: this type of audience research is the way people work at home and how they live and people research this to see what products would help them with their lifestyle and from this they get their target audience.

Location: this where company's focus on an audience regionally, nationality or as a community and by observing this type of target audience you can get the regional identity.

audience figures

Barb

secondary content research part 2

This screen shot is of a website called primarytimes.net and this tells you about how teachers are going to tackle the rates of bullying by using film to help them do this. It also gives you facts that 70% of children living in the UK are having to deal with getting bullied and have had an experience with getting bullied. To help with this a education charity group that is supported by the BFI where they helped make six short films with three being in primary schools and the other three made in secondary school and these short films to help stop bullying and discuss the short film to people as a way to show them the affects of bullying and what it can do to people. By making these short films and showing and discussing with children and them wanting to work in film this can promote their social, moral, spiritual and cultural development. This will help students achieve off stead requirements.

This screen shot is an example of a short film that was made in 2014 and the name of the film is Core and it focuses on the issue of bullying of the main character who is called David. This film shows a more deeper impact on bullying as the main character is haven to deal with his dad passing away as well as the bullies at school, he is also seen as an outcast to the other students at the school. The bullying and the loss of his father causes him to get into depression and given him thoughts of suicide. The short film shows the psychological affects of bullying and the psychological affects of loss and have brought these two issues into the short film.

A audio technician that had worked on the short film dear dad is called James hardy so he put on the soundtrack of the short film and worked with Tom Viney who is another audio technician and the both of them worked to produce the soundtrack for the short drama film with Tom Viney working on the mix.

This is a screen shot of the credits of the short film flea where it has the sound editors Joe Fletcher and Sam Baker who had worked on the soundtrack of the short drama flea. Joe Fletcher has worked on alot of types of sounds in his history of working on production of films and TV he has fulfilled sound type jobs such as a sound editor, sound designer, sound effects editor, sound re-recording mixer. Sam Baker is another sound Editor who had worked on the sound track of the production of Flea the short drama film and he has been working in the media industries on sound editing.



  The video below is an embedded YouTube video which features experts having a discussion about the issues of Bullying and the many reason of why it can occur. This is an audio visual on bullying as we are seeing people talking about the issue and how there are types of bullying and how this can make children feel like they cant fit in due to this. This video has discussions about how some behavior to another person can be seen as bullying with actions such as intimidation or teasing but sometimes from the bully's perspective it can be seen as being playful or trying to have a laugh with no idea that they are bullying someone. There are more interesting points made as they discuss on how you can tell that a person is being victimized of bullying such as marks and bruises on on someone is a sign to physical bullying and other signs such as a change in a child's behavior can be due to psychological bullying.

Research into market

Research Into Market

Research into competitors

Research Into Competitors

Primary content research: interview

Primary content research: short drama film part 2